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> design & build studio_

From a pixel to a product.

A small Singapore studio that designs and builds brands, websites, apps and AI tools, then helps them find customers.

Select mode

Pick a mode. Or all four.

We design it, build it, make it smart and help it grow. Most clients end up playing more than one.

FreshToGo! packaging
FreshToGo! packaging
The Noodle Factory carton
The Noodle Factory carton
Hong Spices poster
Hong Spices poster
Lee Kum Kee display
Lee Kum Kee display
FreshToGo! truck livery
FreshToGo! truck livery

Mode 1 · Look the part

Design

How you look everywhere people meet you: on screen, on the shelf, at the booth and in the feed.

Shelf appeal
10 out of 10
Scroll-stopping
10 out of 10
Font arguments
2 out of 10
  • Brand identity, logos and visual systems
  • Packaging, labels, print and event graphics
  • Campaigns, social content, AI imagery and short video

Played by FreshToGo!Hong SpicesLee Kum KeeM&M's

Choose this mode
freshtogo.sg
freshtogo.sg
handpicked.sg
handpicked.sg
Edventure
Edventure
FreshToGo! Shopee store
FreshToGo! Shopee store

Mode 2 · Sites that bring in business

Websites

Where people check you out, enquire, book and buy. Designed and built under one roof, then looked after.

Enquiries
10 out of 10
Page speed
10 out of 10
Mystery plugins
0 out of 10
  • Business websites and landing pages (Wix, Shopify or fully custom)
  • Online shops, product pages and marketplace listings
  • Booking, enquiry and registration flows
  • Care plans after launch: updates, fixes and new pages

Played by LCentralBellezza MedicalFreshToGo!Fresh9Wee Care

Choose this modeSee fixed prices ▸
Hybrid showroom kiosk
Hybrid showroom kiosk
Fuel-savings calculator
Fuel-savings calculator
Safety-feature kiosk
Safety-feature kiosk
Live 3D cube, this site
Live 3D cube, this site
FreshToGo! AI imagery
FreshToGo! AI imagery

Mode 3 · Software that saves you time

Apps & AI tools

Web apps, mobile apps and AI tools that take the busywork off your team.

Busywork removed
10 out of 10
Hours saved
10 out of 10
Robot uprisings
0 out of 10
  • Custom web and mobile apps, portals and dashboards
  • AI tools for content, approvals and customer enquiries
  • Workflows that connect Lark, Google Workspace and the apps you already use
  • Touchscreen kiosks, mini-games and characters like this cube

Played by Car-showroom kiosksFreshToGo!This cube

Choose this mode
FreshToGo! Meta ad
FreshToGo! Meta ad
FreshToGo! carousel ad
FreshToGo! carousel ad
FreshToGo! contest ad
FreshToGo! contest ad
Monthly ads report
Monthly ads report

Mode 4 · Get found, get customers

Growth

SEO, ads and AI analytics that bring the right people to what we built, and show you what's working.

Ads that pay
10 out of 10
Clear reports
10 out of 10
Vanity metrics
0 out of 10
  • SEO and Google Business Profile so people find you
  • Google Ads (search marketing) with every enquiry tracked
  • Meta and TikTok ads, from the creative to the report
  • AI analytics: plain-English reports on what's working

Played by FreshToGo!LCentral

Choose this mode

Story mode

How a pixel grew up.

From candy aisles to code, one level at a time.

  1. 2000s

    The agency years

    Before From a Pixel, our founder (codename: Player 1) was designing at a Singapore agency: M&M's Christmas and Chinese New Year displays, Starburst packs, Kodak gift boxes, Pedigree, Cesar and L'Oréal. Lots of candy. Some dog food. Zero regrets.

    Work created by Player 1 at a previous agency.

    • M&M's
    • Starburst
    • Pedigree
    • Cesar
    • Kodak
    • L'Oréal
    An M&M's Christmas tree display concept
  2. 2008

    Player 1 has entered the game

    Player 1 starts From a Pixel. And some of the old gang followed: Mars (M&M's, Starburst, Pedigree, Cesar) and Post Cereals came along for the next level. Clients don't follow you unless the work is good.

    • Mars
    • Post Cereals
    Est. 2008
    Our first logo. The pixel was blue back then.

    PLAYER 1 READY ▶

    Followed bymarspost
  3. 2010s

    The supermarket years

    Aisle by aisle: shelf units, sampling booths, wobblers, packs and promos for some of the biggest names on the shelf. If you shopped in a Singapore supermarket back then, you've probably walked past our work.

    • Post
    • Leggo's
    • Twinings
    • Lotus Biscoff
    • Oreo
    • Pringles
    • Toblerone
    • Ovaltine
    • McCormick
    • John West
    • Lee Kum Kee
    • 7-Eleven
    • Alpen
    • So Good
    Branded shelf units for Oreo, Ovaltine, Pringles and Twinings
  4. 2015 to 2019

    Things got interactive

    Touchscreen kiosks for car showrooms: fuel-savings calculators, hybrid explainers and safety-feature tours that people could poke. The first time a pixel of ours did something when you touched it. We liked that. A lot.

    Showroom touchscreen kiosk
  5. 2015 to now

    The pixel learned to code. And to sell.

    Websites and online shops first, then web apps, mobile apps and AI tools. Now we help them sell too: SEO, Google Ads, Meta and TikTok ads, and content shot on camera or made with AI. Same eye for design, now it ships, ranks and converts.

    • FreshToGo!
    • LCentral
    • Bellezza Medical
    • Wee Care
    • Fresh9
    • Handpicked
    • Edventure
    • Hong Spices
    freshtogo.sg homepage on desktop
  6. Next

    Your brand here

    The next level is yours. Insert coin.

    Start a project

Hall of fame

Who we've made things for

Point at a logo to light it up. Light them all for a perfect score.

LIT 0
  • M&M's logo
  • DKSH logo
  • Post Cereals logo
  • Oreo logo
  • Pringles logo
  • Toblerone logo
  • L'Oréal logo
  • Kodak logo
  • Lotus Biscoff logo
  • Ovaltine logo
  • 7-Eleven logo
  • Mars logo
  • Starburst logo
  • Pedigree logo
  • Cesar logo
  • Twinings logo
  • Lee Kum Kee logo
  • McCormick logo
  • Leggo's logo
  • Alpen logo
  • Sanitarium logo
  • So Good logo
  • John West logo
  • FairPrice logo
  • Auric Pacific logo
  • Fresh9 logo
  • FreshToGo! logo
  • Hong Spices logo
  • The Noodle Factory logo
  • Edventure logo
  • LCentral logo
  • Handpicked logo

Agency yrs Work by our founder at a previous agency, before 2008. Some of them followed us.

Insert coin

Pick a cartridge.

Fixed prices for websites and online shops. Choose a starting point, add what you need, then press start. Already built your own with AI? There’s a side quest for that. Design, apps, AI tools and ads are quoted per project.

Every cartridge includes

  • Mobile-first, fast and secure
  • You own the site, domain and logins
  • SEO basics and analytics set up
  • A how-to video so your team can update it

Cartridge loaded

Business website

Story mode · ready in 2 weeks

Pick a vibe, not a template

Every site is designed from scratch around your brand. This just tells us the feel you like.

  • Up to 6 pages on Wix, Shopify or a fast static site
  • Mobile-first design in your brand
  • SEO basics and Google Business Profile
  • Enquiry and contact forms
  • Two rounds of changes and a how-to video

Add-ons

Extra page+S$300 each0
AI product photo+S$40 each0
Full copywriting+S$450
Chinese version+S$800
Booking system+S$900

Care plan after launch

We hand over and you run it.

Total creditsS$3,800One-off. No monthly fees.

Prices in SGD for the scope shown. Anything extra is quoted in writing before we start.

How to play

House rules.

How we work, in four buttons. Go on, press one.

  1. Rule 1 · No middlemen

    Talk to the players, not the middlemen

    No account managers passing notes. You talk straight to the designers and developers making your project, so nothing gets lost in translation.

  2. Rule 2 · One team

    One team, start to finish

    Brand, website, app and AI tool come out of the same studio, so it all looks and works like one thing. No juggling five vendors.

  3. Rule 3 · Extra lives

    Extra lives when the level gets big

    Our core team leads every job, and we bring in trusted specialists in illustration, 3D, photography and backend when a project needs more hands.

  4. Rule 4 · Power-ups

    AI power-ups, used honestly

    We build AI tools and use AI to move faster. You always know where it was used, and a human checks everything before it ships.

  1. World 1-1

    Talk

    A short call about what you're making, who it's for and what winning looks like.

  2. World 1-2

    Scope

    A written scope, timeline and fixed quote before any work starts. No surprise bosses.

  3. World 1-3

    Make

    Early drafts you can react to, then designs, builds and tools that are ready for the real world.

  4. World 1-4

    Launch

    We go live, hand over every file and login, and stick around for fixes and the next level.

Continue?

Questions, answered.

The things people usually ask before pressing start.

How much does a website cost?

Our websites have fixed prices: a Launch kit is S$1,800 (about 1 week), a Business website S$3,800 (2 weeks), a Shopify store S$5,800 (3 weeks) and Custom e-commerce from S$9,500 (4 to 6 weeks). If you built your own site with AI or a site builder, we can fix it for S$600 in 3 working days. Care plans after launch start at S$180 a month. Design, apps, AI tools and ads are quoted per project.

What does From a Pixel do?

We're a small design and build studio in Singapore. We design brands, packaging and campaigns; build websites and online shops on Wix, Shopify or fully custom; develop web apps, mobile apps and AI tools; and run SEO, Google Ads, Meta and TikTok ads and analytics to bring in customers.

How long does a project take?

A launch page takes about a week and a business website about two weeks. Shopify stores take around three weeks and custom e-commerce four to six. For design, apps and campaigns you get a written scope, timeline and fixed quote before any work starts.

Can you fix a website I built myself with AI, Wix or Squarespace?

Yes. Our Fix my DIY site package is S$600 and takes 3 working days: we review your site, fix the top issues (mobile layout, speed, copy and buttons), set up Google Analytics, Search Console and WhatsApp tracking, and record a short video showing what we changed.

Who will I work with?

You talk directly to the designers and developers making your project, with no account managers passing notes. Our core team leads every job, and we bring in trusted specialists in illustration, 3D, photography and backend when a project needs more hands.

Do I own my website and accounts?

Yes. Once paid in full, you own the work we make for you, and every account, domain and login we set up belongs to you from the start. We hand over every file and login at launch.

Do you use AI?

Yes. We build AI tools for clients and use AI to work faster, for example for product imagery and first drafts. You always know where AI was used, and a person on our team checks everything before it ships.

How do I start a project?

Press Start a project on this page and answer a few quick questions; it comes straight to us. You can also WhatsApp us on +65 9023 8198 or email hello@fromapixel.com. We're based in Singapore and have been designing since 2008.

Start a project.

Answer what you can, add a way to reach you and press Send. It comes straight to us, and we reply by email or WhatsApp.

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Player 2, press start

Start a project

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